This is a new year. A new beginning. And things will change.

With 2023 already upon us, it feels like the only certainty is uncertainty. For many, the end of 2022 was a chance to reflect on the past few years and try and draw breath. In a moment of reflection, you might have been left wondering what on earth has happened, how it has impacted and what that means going forward?

Whilst the landscape for face-to-face research has shifted beyond recognition since 2019, one constant that has always remained the same, is the benefits of doing it. We know that there have been barriers in the way of allowing people back in-person as quickly as they might have otherwise liked (travel issues, budget constraints, nervousness around changing rules etc.) but it’s fantastic to see people starting 2023 and embracing being back in the room with clients and participants alike.

So much can be gleaned from close physical interaction, seeing body language, watching micro-facial movements and having natural, unmoderated, free-flowing conversations between participants with a shared interest (have you ever seen a group of mums in full flow?!). And don’t underestimate the power of simply getting people away from their own environment and distractions: screaming children, WhatsApp messaging popping up on their phone mid-interview, poor lighting or cameras that can be turned off!

We know that some interactive exercises can only be done face-to-face, such as product mapping or guided fantasies and as an industry, we don’t want research that is constrained by its medium. In addition, there are more specialist areas that need to be run face-to-face. Aspect launched its much sort after Hospital Simulation Suite last year, which allows Healthcare Professionals and Patients to be in a simulated healthcare environment, either physically interacting with new devices, or being immersed in a contextually appropriate environment, in order to produce more accurate insights.

So, whether you want to get close to the people and gain that lightbulb moment for your study, or you want to immerse yourself in the environment closest to the real thing, Aspect Viewing Facility can provide you with what you need. You will receive the warmest of welcomes and be looked after to the highest standard allowing you to focus on the important tasks. Aspect also offer a great range of fantastic foods to keep your energy levels high. We recommend trying the pies from the Great North Pie company - they are amazing! Whatever you need Aspect can sort, so book in today.

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